The increase in online marketing growth for FedEx courier has been a result of a number of factors, including the rise of e-commerce and the growing importance of shipping and logistics in the modern economy.

E-commerce Growth: With the growing popularity of online shopping, the demand for reliable and efficient shipping services has increased dramatically. FedEx has responded to this demand by expanding its services and offering more convenient and cost-effective shipping options to customers.

Increased Competition: The shipping industry has become increasingly competitive, with many new players entering the market and offering new and innovative services. FedEx has responded to this competition by investing in new technologies and marketing strategies, including online marketing, to reach and retain customers.

Greater Awareness: As the importance of shipping and logistics has grown, so too has consumer awareness of the different services available. FedEx has leveraged this increased awareness through targeted online marketing campaigns, highlighting its capabilities and strengths, and differentiating itself from competitors.

Mobile Accessibility: The rise of smartphones and mobile devices has made it easier for customers to access information about shipping services, including FedEx, and to make shipping-related purchases. FedEx has responded to this trend by optimizing its online presence for mobile devices and by making it easier for customers to track packages and make shipping-related decisions through its mobile app.

Overall, the increase in online marketing growth for FedEx courier has been driven by the growth of e-commerce, increased competition, greater consumer awareness, and the rise of mobile technology.